Did you know that only 3 out of every 100 people donate blood, and every year, fewer and fewer blood donors step up? During the summer, this need becomes more acute and can lead to blood shortages as donations decline, especially around holidays like July Fourth.

Recently, the American Red Cross issued an urgent call for O blood type donors to give now, reiterating the reason why we are launching the Missing Types campaign again this year. During the campaign, the A’s, B’s and O’s – the letters that make up the main blood types – disappear from iconic brands and landmarks. It’s when these letters disappear from hospital shelves that you see the critical role every blood donor plays.v